Bugatti opens overhauled London showroom
French car maker Bugatti has opened the doors of its revamped London showroom.
The dealership in Mayfair is run by H.R. Owen Bugatti and has been redecorated as it is now exclusively selling vehicles from the French luxury car brand.
It will be the only place in the United Kingdom where customers can order a Chiron, the firm's new £1.9 million, 1,500bhp hypercar and successor to the Veyron.
The showroom offers prospective owners a quiet location out of public view to choose the specification of their new car. A Chiron will be on permanent display inside, allowing customers the chance to get up close to the car.
To keep the space on-brand, the Mayfair address has been kitted out using items selected solely from the recently launched Bugatti Home Collection. As a sign of how seriously the company takes luxury, even the armchairs are made from expensive leather and lightweight carbon-fibre.
Bugatti didn't want to just focus on its new car, though so it has also kitted out the area with art and sculpture that celebrate the brand's rich history.
Dr Stefan Brungs, Member of the Board of Bugatti, said: "London is one of the most important locations for Bugatti worldwide. Many of our current customers love this city and have a residence here. The launch of H.R. Owen Bugatti means that we are now able to serve our exclusive clientele in a perfect setting."
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